We’re back again with another exciting update for advertisers! Advertisers on RedCircle are now able to send custom questionnaires to podcasts on RAP (the RedCircle Ad Platform) before fully committing to a campaign. Get a feel for the podcasts you’re interested in working with and ensure it’s the right fit! Our vetting feature allows advertisers […]
RedCircle’s Host-Read Ad Platform continues to grow rapidly as more advertisers and podcasters find success on the platform. After an exciting H1 2023 where we reached profitability in Q2, quarter-over-quarter results remained strong with 31% revenue growth from Q2 to Q3 2023. Year-over-year for Q3, the results were dramatic; RedCircle’s Ad Platform RAP grew by […]
Apple recently released an operating system update that may have a major impact on podcast downloads. The TL;DR of it: Apple is changing the way podcast episodes are being downloaded to iOS devices. This change may skew your download numbers on Apple Podcasts to be a bit lower than they typically are. The change was […]
With self-service options like Help Centers, you can quickly get the answer you need without having to wait. All important and relevant information is readily made available to you whenever you need it! While we have support resources for our podcasters, we’re excited to extend that same level of support to our advertising partners with […]
Everything you need to know about this stellar industry-wide conference; from what to expect, to 2023 highlights, to even after the event, we’ve got you covered! What is Podcast Movement anyways? You can probably guess from the title that it’s a conference all about podcasting. From their own mission statement, “Podcast Movement educates, informs, and […]
As many podcast industry participants posted earnings over the last two weeks, RedCircle was excited by our comparative growth as we saw RAP 2023 H1 revenue grow 107% YoY and a profitable Q2 overall. The advertising market continues to bounce back and our products to support advertising efficiency have been well received by partners. RedCircle’s […]
Improvements to RedCircle’s Ad Platform (RAP) continue to grow the scale of Host-Read Ads in the podcast advertising industry. The platform gives advertisers access to thousands of niche audiences and more authentic endorsements while opening the door to more independent podcasters to share in the podcast advertising pie. Released last month, Teams for Advertisers allowed […]
We’re thrilled to announce the launch of Teams for Advertisers to better support our growing automated Host-Read Ad Platform! Despite recent industry articles calling for the fall of podcasting and ad revenue, RedCircle’s Ad Platform (RAP) has grown quarter-over-quarter since its inception. Rising to nearly 500 unique Host-Read Ads ran in June alone! Daily unique […]
The Nation, America’s leading source of progressive politics and culture, is bringing another show to RedCircle! Elie Mystal’s “Contempt of Court” joins “Start Making Sense with John Wiener“, “Edge of Sports with Dave Zirin”, “The Time of Monsters with Jeet Heer“, and more on the platform. “We’re thrilled to host ‘Contempt of Court’ and all […]
RedCircle, along with several other hosting platforms, are partnering together to keep podcasting an open medium for all. The Podcast Standards Project is a grassroots effort to keep podcasting open to everyone. RedCircle is proud to support open podcasting as it’s nothing but beneficial to podcasters and listeners alike. Closed platforms remove the choice from […]