Before we jump in, take a quick moment to pat yourself on the back. Congrats! You completed your first podcast ad campaign! 😄 Of course, you’d want to keep the momentum going after successfully finishing, but how exactly do you go about doing that? The simple answer is to continue your campaigns. This article walks […]
You’ve finally got the a-okay from your team and you’re ready to dip your toe into podcast advertising! But how exactly do you go about running your first podcast ad campaign? You, of course, want to make sure that the investment is worth it, so understanding what makes a campaign successful is key. One-third (or […]
When it comes to podcast ads, it turns out that less does a whole lot better than more. A recent study from Ad Results Media (ARM) found that the ideal number of ads per ad break is 2 max. This goldilocks number allows listeners to really hear the ads and prevents them from tuning out, […]
It’s no secret that podcast advertising continues to grow in 2023 and beyond. More and more brands are delving into the world of podcast advertising either by dipping a small toe or plunging in head first. But it can be overwhelming when starting your journey into podcast advertising. So, we’ve created this quick guide to […]
Podcast advertising has emerged as a powerful medium for businesses to reach their target audience and build awareness. It’s not just the big places that can participate, though, small businesses can also leverage podcast advertising to boost their reach and grow their customer base. Did you know that one-third (32%) of American adults listen to […]
Podcast advertising has been on a meteoric rise in recent years, and with 2024 on the horizon, it shows no sign of slowing down. More people than ever are tuning in to their favorite podcasts, and advertisers are seizing the opportunity to connect with engaged and loyal audiences. Let’s explore the ever-growing podcast industry together! […]
Advertisers can now set their preferred frequency cap on a weekly or monthly basis for every new podcast advertising campaign. Campaigns can range from a single podcast to hundreds of participants. In addition, advertisers can now aircheck, pause, and request updates to individual Host-Read Ads directly from the platform. Brands can request a re-read or […]
It’s not hard to notice how big of fans we are when it comes to Dynamic Insertion (we even have a few different blogs on the subject!) We consider Dynamic Ad Insertion to be our bread-and-butter. We’re passionate about making it easy for both podcasters and advertisers to utilize this revolutionary tool for podcast advertising. […]
Ah, the age-old question in podcasting. Is there an ideal time to publish your podcast? Yes and no. The answer can depend on a few different factors and every answer can be different for different podcasts. There isn’t a one-size-fits-all solution. But be careful not to get too bogged down in details and put off […]
If you’ve been podcasting for a little while then you might have heard the term “Programmatic Advertising”. But what does this entail, exactly? Put simply, Programmatic Advertising is a type of monetization where pre-recorded ads are placed on to your podcast through services like RAP (the RedCircle Ad Platform). They’re very similar to ads that […]